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USA Insider The McBee Dynasty: Real American Cowboys

Where to Follow The McBee Dynasty Cowboys on Social Media

From hunting deer to running a carwash and coffee chain, the McBee family has been busy building their presence on social media before their docuseries airs.  

By Elisabeth Ford
The McBee Dynasty: Real American Cowboys Official Trailer

A family of ranchers is riding into town with their new docuseries The McBee Dynasty: Real American Cowboys, coming to Peacock and USA Network. Before you saddle up to watch, find out what the cast has been doing through their social media.

How to Watch

Watch the season premiere of The McBee Dynasty: Real American Cowboys on Monday, March 11 at 11/10c and the full series on Peacock. 

RELATED: The Family Business: Meet the Cast of The McBee Dynasty: Real American Cowboys

With undertones of the fictional Yellowstone Ranch, The McBee Dynasty: Real American Cowboys follows a family of real ranchers in their high-stakes efforts to secure a $100 million deal with a venture capital firm. As the king of McBee Farm and Cattle, Steve McBee must make the hard decision of which one of his boys — Steven Jr., Cole, Jesse, or Brayden — gets to take over the family business.

Here’s where to follow the McBee family for a bit of background on the real-life cowboys before the docuseries airs.

Steve McBee (@steveamcbee)

Steve McBee

As the father of five sons and the president of McBee Farm and Cattle, Steve McBee is a busy man, and doesn’t neglect to show it on Instagram.

Aside from working on the ranch, Steve spends his time doing construction work, spreading awareness about soil conservation, and running his other family company: McBee’s Coffee and Carwash. On his Instagram page, he posts a multitude of video updates on his construction projects, as well as adorable cameos from his baby cattle.

Steven McBee Jr. (@stevenmcbee)

Steve McBee Jr.

The eldest of the McBee boys is not an unfamiliar face. Steven Jr. made his debut on reality TV as the wealthy contestant on Joe Millionaire: For Richer or Poorer, where he met his long-term girlfriend Calah Jackson. The couple now share a podcast called Washed Up, which they advertise regularly on their Instagram pages.

As for self-proclaimed entrepreneur Steven Jr., he gives his followers a glimpse into what it’s like to run a business. He consistently promotes the success of the farm, the carwash chain and the family butchery, McBee Meat Company.  

Jesse McBee (@jesse_mcbee)

Jesse McBee

Mr. "Pretty Boy," as his brothers have deemed him, is just as active on social media as the rest of his family. Like his brothers, Jesse spends lots of time hunting deer and posting about the farm. Aside from his promotion of his family’s new docuseries, Jesse’s most recent post was a shoutout to his girlfriend, praising her for graduating nursing school.

“I feel like the only thing I ever post on here is related to hunting or farming, but I felt like this one was post worthy so we’re going to mix it up for a change,” he said in the heartfelt post.

Cole McBee (@cole_mcbee)

Cole McBee

Known as the “wild child” in the family, Cole certainly continues that persona on social media. When he’s not posting about his latest hunting achievement, Cole’s page is filled with photos of extravagant weekends with friends and family.

Brayden McBee (@braydenxmcbee)

Brayden McBee

The youngest of the McBee brothers is less active and hasn’t posted on social media since May 2023. But from what is on his page, it seems like Brayden has been devoted to his football team and his girlfriend, who made the first image of his 2023 recap carousel on Instagram.

Catch the premiere of The McBee Dynasty: Real American Cowboys on Peacock and USA Network March 11. All 10 episodes of the series will stream on Peacock on Monday, March 11. The first episode of the series will also premiere on USA Network on March 11 at 11 p.m. ET and air weekly thereafter.