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Liv Morgan Talks SummerSlam Matchups and How Her Self-Care Business Came to Be

WWE Superstar Liv Morgan has her eyes on some high-profile matches taking place on August 5 at SummerSlam 2023.

By Chris Phelan
Liv Morgan at the premiere of "Barbie" held at Shrine Auditorium and Expo Hall on July 9, 2023.

It's no surprise that Liv Morgan is a favorite of millions of fans worldwide and we'll never say no to chatting with one of your favorite WWE Superstars.

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Liv Morgan has had a wild 2023 thus far, recently gaining recognition throughout the industry by becoming a WWE women's tag team champion for the second time alongside her partner, Raquel Rodriguez. Unfortunately, their second reign as champs came to a premature end a few weeks ago when Rhea Ripley interfered in their title defense involving Chelsea Green and Sonya Deville.

The young star has also been hard at work outside of WWE running her self-care beauty business, LiveMoreShop, so we were surprised Liv had any spare time remaining in her day to talk to us.

But first things first: we acknowledge that there's an elephant in the room, but sadly Liv wasn't able to give us an update following the vicious attack by Rhea Ripley on the July 24 episode of Monday Night RAW:

That's okay with us because we were arguably more interested in hearing more about Liv's business she started nearly three years ago – ShopLiveMore!

How Did Liv Morgan's Business Start?

Liv Morgan at the premiere of "Barbie" held at Shrine Auditorium and Expo Hall on July 9, 2023.

Hearing anyone talk passionately about their projects is always great, and Liv was clearly excited as she told us what her side-hustle-turned-business is all about. Interestingly, Liv confessed that in 2020 she took the pandemic and turned it into a positive for herself. 

"I've always loved organic, high-quality bath products," Liv explained. "I love anything that's all-natural and organic – when it's being truthful. As we headed into the pandemic, obviously, everyone's lives changed and the world halted, so the thing with my schedule with WWE, I was used to being on the road for hundreds of days a year. So all of a sudden, now, I'm just traveling once a week for work – it was jarring for me! I realized, 'Man, I have no hobbies!' I usually throw myself into my work, which I love, and so I just had so much free time on my hands, I thought I would just play around."

Like so many people affected by the pandemic, Liv realized she had a hidden talent. In her case, she had a knack for creating unique soaps. So she ran with it.

"So I got soap ingredients to make a bar of soap and I made it and I absolutely loved it. It was my first soap that I released – my Dream Bar, my lavender soap," Liv explained. "And it was so much fun to make and I enjoyed it so much. It gave me a kind of fulfillment that is different from what I get out of WWE. I made something with my bare hands! So I made them for a couple of weeks and I would give them to my family friends, and the response was amazing, so I thought, 'Maybe I can do something with this.' So I started brainstorming products, how to release the products, the ingredients, the names, everything."

Unsurprisingly, her company's name, ShopLiveMore, is a nod to her views, beliefs, and WWE persona. 

"ShopLiveMore – LiveMore is like 'Liv Morgan' – when I started, I had all of these little epiphanies," she told us. "'All these products will help you live more, so ShopLiveMore,' for example. So everything started falling into place and I thought, 'I think I'm going to open up a store, a little small business, and sell these soaps – and that's what I did. The pandemic made me realize I needed a hobby, so I got good at soap making, and that's turned into candles, and bath bombs, and sage bundles, and all kinds of self-care and bath products, those organic type of products you can find on ShopLiveMore."

If Liv ever decides to appear on a TV show like Shark Tank, not only would her fans follow her and watch, but it's likley the sharks would empty their pockets to partner with someone like her. However, she disagrees.

"Oh no, I'd be too nervous, they'd eat me up!" Liv said with a laugh. "They'd eat me alive in there. Oh my goodness."

Who Are the Perfect Customers for Liv Morgan's Business?

Liv Morgan smiling

When launching a business, it's essential to focus on who your target customer is. Thankfully, Liv created an inclusive company that caters to everyone, with special attention given to her fans and members of the WWE Universe.

"I like to think everyone can shop at ShopLiveMore and find products they like," Liv said. "I try to keep everything neutral so that anyone can buy these products. But honestly, the key demographic is Liv Morgan fans, members of the WWE Universe – those are who seem to be really enjoying the products. People are excited to have, you know, maybe their favorite WWE Superstar hand-make, pack, and ship these products with so much care and love in mind. It's been a cool and different way to connect with my fans and kind of give them a piece of me that they're not used to."

Which SummerSlam Matches is Liv Morgan Excited For?

Liv Morgan poses with her hands on her hips before walking to the ring during Monday Night Raw

Although we would've loved to chat with her even more about her business, we had to keep ourselves focused on August 5. So with SummerSlam just a few days away, we had to ask her which matches she's especially looking forward to – besides a potential match of her own, of course!

"SummerSlam is actually shaping up to be pretty incredible," Liv declared. "I am a fan of The Bloodline story, it's hooked me from the beginning and it's been such a long, amazing saga. Tribal Combat sounds insane and I'm excited to see that being introduced and I can't wait to see what that's all about."

We're with Liv – we can't wait to see what Tribal Combat actually means and how it falls into the greater Bloodline story.

Which WWE Superstar Does Liv Morgan See Herself In?

Wwe Superstars Social Media Liv Morgan

"And I have to be honest, I'm rooting for Cody against Brock," she admitted. "I love the underdog, and not that Cody is the underdog per se, but Brock is a destroyer and we've seen him and Cody battle it out and I'm rooting for him. I see myself in him to a degree, being so fearless, and never backing down even if you know you might get your butt whipped – you're still down for the cause and you're gonna go for it anyway. So I'm pulling for Cody on August 5."

Liv's fans can breathe easy – she's a Cody gal, not a Brock gal!

For Cody Rhodes, it must be good to hear that he has the support of one of the biggest Superstars in the WWE women's locker room – because he doesn't exactly have an easy task at SummerSlam.

You can tune in to Peacock to watch WWE's SummerSlam on August 5. In the meantime, catch up on all things WWE Universe on Peacock as well.

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