How Mr. Robot Just Inspired the Coolest Store in New York City
Imagine you’re at a swanky boutique in one of Manhattan’s coolest neighborhoods and an ATM starts spitting free shopping money at you. If this sounds like something out of fsociety’s playbook, that’s because it’s part of a real-life Mr. Robot retail experience happening now at New York City’s Disrupt STORY.
A space in Chelsea that is part store, part gallery, STORY has been re-inventing itself with a new concept every couple of months for the past five years. And now through Sunday, July 24, the editorially curated shop is themed after USA Network’s award-winning hacker drama Mr. Robot.
In some cases, the connection between the goods in STORY and the show itself are quite literal -- Mr. Robot’s merch game is strong with fsociety emblazoned phone cases, Christian Slater’s khaki jacket (complete with a sewn-on Mr. Robot patch), and, of course, Elliot’s signature black hoodie.
Other items showcased in STORY are much more thematically tied to the overall idea of “disruption,” such as carefully selected books that capture the anti-authority spirit of Mr. Robot; garments created by revolutionaries in the design world; cutting-edge gadgets hand-picked by The Verge staff; and original works from artist Shantell Martin (think: Keith Haring meets the techno age) and our very own Carly Chaikin (Darlene), whose limited-edition prints of the fsociety mask appear on shirts, backpacks, and socks.
Even if you’re not feeling particularly spendy, the experience in the STORY showroom doubles as a very cool Mr. Robot-themed installation, where the products for sale are interspersed with authentic arcade games and interactive exhibits -- including the aforementioned Evil Corp ATM which can be “hacked” for some extra cash, and Mr. Robot's table, where you can sit to discover Easter eggs from the show.
Check out the gallery of some of our favorite STORY “moments,” and be sure to pop into the showroom before the retail exhibition closes on July 24.
144 10th Ave. (@ W. 19th St.)
New York, NY 10011
Hours: Monday through Saturday, 11 am to 8 pm; Sunday, 11 am to 7 pm.