Bidding for more ratings, Storage Wars producers continue to expand the franchise beyond its 2010 flagship show in California. Following stops in Texas and New York, the series introduces a cast of Magic City buyers hoping to find treasures hidden within storage lockers. Local auctioneers Bob Nichols and Jerry Mahaffey officiate the "wars" that break out among longtime buyer Kevin Pew, fiery Cuban couple Jorge Gomez and Maydel Garcia, married duo Greg and Lindsey Atz and cousins Yorgen Ugalde and Christian Fernandez.