NBCUniversal's Cable Entertainment unit (which owns USA Network, along with Bravo, E!, Universal Kids, and SYFY) launched its anthem spot today for Erase the Hate -- a social impact campaign hoping to create an America where people feel safe from hate and discrimination.
The new video below, featuring an original song by prolific Grammy-winning producer Timbaland and lyrics and vocals by recording artist Princess Nokia, debuts just ahead of the one-year anniversary of the "Unite the Right" march in Charlottesville, VA, which erupted in deadly violence last August. The events in Charlottesville over those two days brought longstanding issues with hate and bias to center stage, making Erase the Hate's vision of an America "in which everyone feels safe from hate and bias, no matter what they look like, where they’re from, how they worship, or who they love" more relevant than ever.
In partnership with Civic Nation, a nonpartisan nonprofit organization that uses organizing, engagement and public awareness to address some of our nation's most pressing challenges, Erase The Hate (originally founded in 1994 to fight hate and discrimination with a series of documentaries) has been relaunched to support and celebrate those taking action in the fight against hate. Across the country, people are stepping up -- lighting the way toward a more inclusive, equitable America.
“Silence equals complicity," said Bonnie Hammer, Chairman of NBCUniversal Cable Entertainment and founder of Erase The Hate. “Hate and bias must be called out wherever and whenever we see it. We all have a part to play… fighting hate means using the positions and platforms we have to make the difference we can."
The music collaboration between Timbaland and Princess Nokia provides a powerful soundtrack for the new Erase the Hate anthem, recognizing “the people who work every day to make the world better, stronger and great” and including the rallying cry that “now is the time…a time for a change, to start a new chapter…the turn of a page.” Their song works in tandem with dynamic visuals reflecting the work of organizations supported by Erase The Hate.
“Music is the most powerful tool to cure any negativity in the world. Being a part of this campaign is perfect for me,” said Timbaland. Princess Nokia added, “I wanted to join this campaign more than anything…simply because I have always revolved my life, revolved my music and revolved my passion around dismantling hate.”
The Erase The Hate video was conceived with several key goals in mind: to boldly introduce the campaign to a mass audience; to champion real grassroots organizations and people taking a stand against hate and inequality; and inspire people to join the movement with a clear call to action.