No Celebrity Endorsement Implied
Non-scripted Series to Discover Next WWE Superstar Debuts April 4th
LOS ANGELES, CA -January 3, 2011 - USA Network has given a ten episode order to "WWE TOUGH ENOUGH," a non-scripted series in collaboration with World Wrestling Entertainment, Inc. and Shed Media US. "WWE TOUGH ENOUGH," slated to debut April 4, 2011, will feature a group of twelve individuals looking for an once-in-a-lifetime shot to become the next WWE Superstar or Diva. The grand prize winner will be awarded a contract with WWE, joining its roster of talent.
"WWE TOUGH ENOUGH" will premiere at 11/10c the day after WrestleMania XXVII and immediately following USA's ratings juggernaut "WWE MONDAY NIGHT RAW®." It will then move to its regularly scheduled slot, Mondays at 8/7c, starting on April 11th.
"We're thrilled to tag team with the WWE in bringing TOUGH ENOUGH back to television," said Jeff Wachtel, president original programming USA Network & co-head, original content, Universal Cable Productions and Chris McCumber, evp marketing, digital and brand strategy, USA Network. "By focusing on both the physical and the performance challenges of becoming a Superstar, the show will shine a new light on what it takes to truly make your mark in the WWE universe."
"For years, the return of TOUGH ENOUGH has been one of the most talked about and speculated topics amongst reality show fans and television industry insiders," said Kevin Dunn, Executive Vice President, Television Production, WWE. "With the combined promotional muscle of USA Network and WWE, the right time slot and the reality show experience of Shed Media, WWE is looking forward to the successful return of one of television's first reality show hits."
The diverse group of men and women will live and train together in a house in Los Angeles. To see who has what it takes to be the next WWE Superstar or Diva, the contestants will battle it out each week in a series of unique challenges designed to test for such characteristics as showmanship, creativity, athleticism and desire, just to name a few. Each episode will feature a current WWE Superstar, who will introduce the contenders to a quality that they must possess to make it to the top of the sports entertainment world. Along the way, viewers will witness the trials and tribulations of what it takes to be one of the best in the world's greatest sports entertainment organization.
Each episode will conclude with the elimination of one of the hopefuls who is left outside of the ring, while those that remain will move one step closer to their dream. In the final episode, the remaining contestants will battle it out at a WWE live event for the grand prize.