Today, USA Network debuted “We the Bold,” a new brand strategy that encapsulates the network’s evolving programming slate, such as recent hits Mr. Robot and Colony, while reflecting the big swings it plans to take with upcoming series, including the new drama Queen of the South premiering this summer.
“‘We The Bold’ reflects the kind of stories we want to tell,” said Chris McCumber, President of Entertainment Networks for NBCUniversal Cable Entertainment, “rich, captivating stories about unlikely heroes who defy the status quo, push boundaries, and are willing to risk everything for what they believe in.”
To kick off the timely new tagline, USA is running three content pieces (below) told from the points of view of Mr. Robot’s Elliot Alderson (Rami Malek), Colony’s Katie Bowman (Sarah Wayne Callies), and WWE’s Roman Reigns.
New content with Harvey Specter (Gabriel Macht) of Suits, Todd Chrisley from Chrisley Knows Best, and Teresa Mendoza (Alice Braga) from Queen of the South are coming soon!