Mr. Robot Previews the Season Premiere Three Days Early on Social Media
It was at the aptly titled Mr. Robot-themed store in Manhattan, Disrupt STORY, where fans received the best kind of disruption Sunday night.
Twenty minutes into moderating a Facebook Live Q&A with stars Rami Malek (Elliot), Carly Chaikin (Darlene), Portia Doubleday (Angela), and Christian Slater (Mr. Robot), host Keegan-Michael Key announced to the 50 fans attending the event in-person that they were about to get a special treat: a preview of Wednesday's premiere a whole three days early.
Meanwhile, over at the Mr. Robot official Facebook page, the thousands of viewers who were streaming the Facebook Live video didn’t see Key’s announcement. Instead, their live feed was “hacked” by a masked fsociety member whose garbled voice thundered, “Why waste more time on pointless speculation? You deserve something new, something unexpected, something you’ve never seen before.”
The feed then switched to an HD stream of the first part of Wednesday night’s double-episode premiere, which finds our characters confronted with the consequences of the five/nine hack that ended season one.
Following the stream on Facebook Live, the episode was promptly removed from Mr. Robot’s page, though fans still had more opportunities to catch the surprise pre-linear screening throughout the night as the full episode jumped over to the show’s Twitter account, then BuzzFeed’s Snapchat, and finally on YouTube and USA Network.com.
For those who didn’t catch the premiere this time around, you only have to wait until Wednesday night to see it. But for those who did catch the sneak peek, the premiere was definitely something to talk about as #MrRobot trended throughout the evening on Twitter.
Holy shit the Mr. Robot Live on Facebook feed just showed the whole first half of the season 2 premiere 3 days in... https://t.co/egCVVHkeNI— Guillermo Leon (@Gmo_Leo) July 11, 2016
Love the way they're releasing the season premiere of #MrRobot season 2 early.— Victor DePasqual (@AustinFilmSnob) July 11, 2016
Love this show!!
WOW. Only part one of the #MrRobot season premiere streamed? Such a tease! That said ... SO GOOD. Can't wait to watch the rest on Wednesday.— Martin Lieberman (@martinlieberman) July 11, 2016
So crazy seeing Joey in Mr. Robot. Excited season 2 is finally here! for the creative reveal #MrRobot— MICHELLE CORONA (@michellecorona) July 11, 2016
Mr. Robot season_2.0 premieres Wednesday, July 13, at 10/9c. Catch up on the first season NOW on Amazon Prime!