PROFILE


Trying to predict what the world might look like years from now? You might consider looking for clues in the portfolio of fuseproject, the design firm founded by Yves Behar. This relentlessly innovative designer is making the future happen, one bicycle helmet, $100 laptop, and pair of organic underwear at a time. With a unique blend of cutting-edge technology, eye-catching aesthetics and attention to sustainability, Behar creates products that connect with and inspire consumers unlike anything else on the market. For creating a new way to relate to the products that surround us, and for redefining the role of the industrial designer in today's world, we recognize Behar as Character Approved.