ABOUT LUPE


Released to extensive critical lauding and media embrace in September of 2006, Lupe Fiasco's Food & Liquor (executive produced by good friend, and one-time mentor, Jay-Z) set the stage for a career that promises longevity. As a result, Lupe landed a remarkable three Grammy nominations - including Best Rap Album, and Best Rap Solo Performance and Best Rap Song for "Kick Push."

Now, ready to capitalize on such promise, Fiasco has returned with his second offering, Lupe Fiasco's The Cool. A largely conceptual tour-de-force, the album's title is inspired by a standout track from Fiasco's debut, a hustler-turned-zombie epic also called "The Cool." This time around, Fiasco introduces three new characters - Michael Young History (The Cool before his death), The Game (a male personification of a hustler's damaging influences), and The Streets (a female embodiment of an urban area's corrupt allure).

Primarily produced by Soundtrakk, and also featuring contributions from a diverse array of atypical instrumentalists (including Fall Out Boy's Patrick Stump), Lupe Fiasco's The Cool is evidence that Fiasco is anything but average. Rather than follow up a monumental '06 year - capped by his three Grammy nods, four BET Hip Hop Award nominations, and recognition as GQ's "Breakout Man of the Year," amongst other accolades - with an obvious attempt to further crossover, the young wordsmith has crafted a dense, dark, and atmospheric examination of life's pleasures. Whether negative or positive, what people consider to be "cool" ultimately dominates their every move, and Fiasco is completely aware of this.

In hip-hop's popularity contest, Lupe Fiasco is the observer, a thinking man brave enough to dictate the acute thoughts that his peers ignore. Now, that is cool.

To learn more about Lupe and his music, go to www.lupefiasco.com